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What is Martini?

Work with Martini to improve your production and on-set collaboration

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Written by Mikael Tyrsen
Updated over a month ago

Martini is a powerful and intuitive web app built for filmmakers, agencies, and content creators to manage their storyboards, creative breakdowns, and production schedules all in one place.

Whether you’re planning a commercial shoot, mapping out scenes for a short film, or managing multiple creatives across a campaign, Martini gives you a clear, visual way to stay organized — from concept to shoot day.


Why Use Martini?

Martini was built by filmmakers, for filmmakers. We know the chaos of scattered PDFs, endless email threads, and messy shared folders. Martini replaces all that with a centralized, flexible, and collaborative tool for pre-production.

With Martini, you can:

  • Create and organize storyboards for each creative project

  • Write shot descriptions, add reference images, and reorder shots visually

  • Track status of every shot (In Progress, Up Next, Completed, etc.)

  • Schedule your shoot day with drag-and-drop blocks

  • Export beautiful PDFs for print, presentation, or sharing

  • Collaborate and comment on boards with your team (coming soon!)


Key Features

🎬 Storyboard Management

Easily build visual shot lists for each campaign or project. Add reference images, write descriptions, assign aspect ratios, and visually reorder frames as your shoot evolves.

🗂 Creatives & Campaigns

Group multiple creatives under a single shoot — perfect for projects with multiple deliverables (TV, social, digital cutdowns). Each creative can have its own unique set of boards.

⏱ Scheduling

Our scheduling tool lets you drag, drop, and rearrange your shot blocks for the shoot day. Set durations, start times, and see your full day laid out — no more Excel sheets.

🖨 Exports

Need to present your boards or print them for set? Export clean, customizable PDFs in multiple aspect ratios (16:9, 9:16, 1:1) with shot numbers, descriptions, and status indicators.

💬 Commenting (Coming Soon)

Inline feedback on boards and frames lets your team collaborate in real time — whether it’s notes from a producer or input from a director.


Who is Martini for?

Martini is trusted by:

  • Directors & Showrunners

  • Production Companies

  • Ad Agencies

  • Branded Content Creators

  • Line Producers & ADs

  • Film Schools

If your team is juggling multiple boards, creatives, and versions — Martini brings clarity to the chaos.


Getting Started

  1. Create your first shoot – Give it a name, select a plan, and get going

  2. Add creatives – Each creative holds its own unique shot list

  3. Build your boards – Upload images, add text, drag to reorder

  4. Organize your schedule – Set up a shoot day plan with time blocks

  5. Export – Share with your team or bring it to set


Why We Built Martini

After years of working in production, we found ourselves buried in Dropbox folders, Google Docs, and endless PDFs. We wanted something better — a visual, collaborative, and purpose-built tool that actually worked the way productions run. That’s why we made Martini.


Need Help?

Check out our [Getting Started Guide] or explore the other help articles to dive into schedules, shot statuses, PDF exports, and more. And if you’re stuck, hit us up at [email protected] — we’re happy to help.


Let me know if you'd like me to add screenshots, gifs, or link this into your existing Intercom layout. We can also break this into multiple articles (e.g., "How to Build Your First Shot List", "How Scheduling Works in Martini", etc.).

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