A project is usually one shoot — whether that's a commercial, short film, social campaign, or music video. It holds everything related to that shoot, including all the creatives and schedules.
Think of a project as the umbrella for a shoot day or production.
Under that umbrella, you can create as many creatives as needed — for example:
A :30 commercial
A :15 cutdown
A social teaser
A stills shoot
All of these can live within the same project.
How to Create a Project
Click the
+ New Projectbutton
You’ll find this in the top-left project dropdown once you're logged into Martini.
Give your project a name
Something descriptive like "Spring 2025 Launch Shoot" or "Burger King Social Campaign."Start adding creatives
Once your project is created, you'll be taken to the dashboard where you can add creatives to build boards, invite team members, create your shotlist or schedule so you can plan your shoot.
Example
Let’s say you’re producing a shoot for a brand campaign. Your project might be titled:
“Nike Back to School – Summer Shoot”
Under this project, you might have several creatives:
“:30 Hero Spot”
“Instagram Cutdown”
“Behind-the-Scenes Featurette”
Each creative has its own unique set of boards and shots, but they all live under the same project for easy organization.
Tips
You can archive or delete old projects at any time by visiting "Project Settings"
Each project supports unlimited frames and storyboards (depending on your plan)
You can return to your project list anytime by clicking the project dropdown in the top-left
🔄 Next Step: [Create Your First Creative →]