A Project usually represents one shoot—whether that’s a commercial, short film, social campaign, or music video. It holds everything related to that production, including creatives, frames, boards, schedules, and collaborators.
Think of a project as the umbrella for a shoot day or production.
Under that umbrella, you can create as many creatives as you need, such as:
A :30 commercial
A :15 cutdown
A social teaser
A stills shoot
All of these can live within the same project, keeping everything organized in one place.
Before You Create a Project
Before creating a new project, you’ll need to select the Workspace where it should live. Projects always belong to a workspace.
You can read more about Workspaces here:
How to Create a Project
You can create a new project in two ways:
From the Project Selector
Visit:
trymartini.com/account/select-projectFrom inside an existing project
Open the project dropdown in the top-left corner and click + New Project at the bottom of the list.
Steps
Click + New Project
You’ll find this in the top-left project dropdown once you’re logged into Martini.Give your project a name
Choose something descriptive, like:
“Spring 2025 Launch Shoot” or “Burger King Social Campaign”Start adding creatives
After creating the project, you’ll land on the dashboard where you can:Add creatives
Build boards
Invite team members
Create shotlists and schedules to plan your shoot
Example
Let’s say you’re producing a brand campaign. Your project might be called:
“Nike Back to School – Summer Shoot”
Inside that project, you could have multiple creatives:
:30 Hero Spot
Instagram Cutdown
Behind-the-Scenes Featurette
Each creative has its own boards and shots, but they all live under the same project for easy organization.
Tips
You can archive or delete projects anytime from Project Settings
Projects support unlimited frames and storyboards (depending on your plan)
You can return to your project list at any time using the project dropdown in the top-left